Category: General

Seeing your house or construction project taking shape is an exciting prospect. If you want the project to go according to plan, it pays to have a contract in place. A contract is simply a legally binding document that spells out the scope of the project plus when and how payments will be made. In this light, there are a few popular contract types that contractors use. Below, we will look at five of them.

Lump-Sum Contracts

This is one of the most popular types of contracts used by contractors. It is a contract that binds a project that has a fixed cost that is agreed upon by all parties before work starts. Because the full cost of the project is already spelled out, the contractor is able to keep the project within budget. It is also helpful for clients because they know there will not be any additional costs during the project.

Subcontract Agreements

As the name suggests, these are contracts signed between the main contractor and a sub-contractor. It lists everything the sub-contractor has to do for the main contractor and how much they will be compensated for these tasks. This type of contract also transfers responsibilities for what the sub-contractor does from the main contractor to the sub-contractor.

This type of contract also protects the sub-contractor by providing a guarantee that they will be compensated fully for everything they do.

Time and Material Contracts

These contracts are written where the scope of the project is not fully defined. The client and the contractor usually agree on rates for the materials to be bought plus hourly or daily rates for the contractor and those working under them. All of these rates must be verified and included in the contract.

To keep things as clear as possible, contractors can use contract lifecycle management to create, organize, and send contracts easily.

When these rates are added to the contract, they are usually defined as overhead, direct, indirect, or markup. In some cases, the client will put a cap on how much the contractor can bill during the project.

These contracts are perfect for when the client does not know how long a project might take or when they can estimate the amount of time it will take.

Cost Plus Contracts

These contracts are perfect for projects where the cost of materials and other resources cannot be immediately identified. The contract covers all costs, expenses, and purchases made during the project. The client has to establish the maximum cost of all these expenses to protect themselves from unnecessary charges.

Residential Contracts

These contracts are important for homeowners who want a new house. Because a house is a huge investment, a homeowner must ensure that the work they need is done properly. Because of laws that protect homeowners and clients, the contractor is obliged to do a good job and this type of contract ensures this happens.

This type of contract comes with many legal requirements attached, so every contractor must ensure they make their contract law-compliant.

Every contractor should draw up contracts for all projects they do. This protects them and their clients and ensures they are paid fully and on time.

In the modern world of competitive online trading, you need your website to be performing at its best to garner you more views, more clicks, and more online sales. In this article, you’ll learn the three main ways in which you can boost the performance of your website, using tricks of the trade to enhance its capabilities and ensure that you’re meeting your business goals. Read on to learn about the changes you should instate in the coming months.

SEO Changes

When you build a website, your primary objective is simply to give your brand, your business, and your products a space on the internet to breathe. From there, you may feel that the job is over: it’s time to market your website through digital adverts and other forms of marketing. But you would be wrong: the website should always be changed – altered and tinkered with as you develop ideas – to boost productivity.

One of the key ways in which you can alter a website to make it more effective is through aligning it to the SEO standards that algorithms belonging to search engines like Google use. This means enabling crawlers to map their way through your website and ensuring that you’re optimizing every page. Work with SEO specialists at lbmsllc.com in order to bring these benefits to your website.

Design and Visual

In the modern world of the internet, websites are completely unrecognizable from what they were two decades ago. Once clunky and pixelated, the web is now home to some of the sleekest and most modern-looking designs in the world. Enhanced, too, by the fact that internet speeds are far higher than years ago, this advance means you can create a truly exciting website in 2020.

What you should be looking out for is professionalism and maintaining the practicality of your website. If you’re able to do that, you should embellish your site all you like with attractive designs that will show your customers that you’re a serious brand with good taste and the patience and wisdom to invest in your website.

Plug-Ins

Finally, it’s important that your website can use plug-ins, which you’ll be able to add, subtract, or change over time. One great example of changing plug-ins for your website is in the realm of payments. In the modern era, people like to pay with a variety of payment schemes – from debit card through to Bitcoin. You need to facilitate all these sales through plug-ins.

Enabling your backend to take all of these plug-ins, and to run your website effectively while they’re being installed and perfected, is one of the key challenges for web designers in the modern era. And this is the last key element of a website that proves a site is never ‘finished’: it’s only as complete as the last payment option that you added to your checkout.

Use the three tips outlined above to reconsider your website and to improve its offerings to your customers, making your website world-beating for your business.

When you’re showing off your business, brand, products or services online, you want your content to shine in order to communicate professionalism and trustworthiness to your audience. If you’re showing off shabby and dated content, you’re likely to be perceived as a poor company to trade with throughout the ultra-competitive world of the internet. As such, this article advocates a better, cleaner marketing content model, which some key tips to help you build out a more convincing marketing campaign this year.

Content Designers

Your content starts with the creatives that you’re able to employ in order to make some of the best pictorial, video and textual content on the internet. You can either hire creatives for this purpose, or bring in outsourced help to ensure that your content is in the best-possible condition to use in your campaigns.

When you’re setting up a new campaign, ensure there is some form of continuity with your previous campaigns in order to show consumers a brand that they may recognize and trust. Meanwhile, you should be daring in what you show consumers, as it’s often the most outlandish and bold adverts that capture attention on the web. Finally, ensure that you’re making content in many formats in order to share it widely throughout the internet.

Channels

Your marketing content will be shared on your free channels, like on social media, as well as on paid channels where you spend cash to have your marketing content seen by web users across the world wide web. In both cases, you need to ensure your content is tailored for the specific site that it’s being published on. Often, this means editing for mobile optimization, and to ensure the right viewing format on social media or content sharing websites.

A great example of formatting for a specific platform is YouTube marketing, where your advert is placed before the video that a consumer is excited to watch. You can use companies like True View on YouTube to ensure your advert is optimized for the time period that they usually show on the platform, while guaranteeing that your marketing material is watched instead of skipped.

Messaging and Branding

Finally, while all marketing content is designed to promote your products and to drive sales, it’s also important to bear in mind that your messaging and branding remains as important as ever in articulating your business’ core values and beliefs to targeted audiences that you’re attempting to tap into. Understanding the cues and references that your audience will appreciate is key in this regard.

As such, you should have a high-level conversation about the branding and messaging that goes with your marketing content as you set out on a new campaign. What are you trying to make people feel, and who are you trying to wink to across the internet, with a specific aesthetic style and messaging syntax? This is where you’ll deliver some basic ideas to your creative team who will work them into prototypes to build your brand further.

Make sure you’re polishing up your marketing content and using the tips outlined above to convert more of your marketing spend into sales in 2020 and beyond.

Every company needs a website in order to remain competitive in the modern business world. Consumer trends have changed dramatically over the years, and people now expect to be able to make purchases using the internet and mobile devices. Building traffic to your website is one of the easiest ways in which to increase sales and grow your business. With this in mind, here are three strategies to boost traffic to your website.

1. Maintain an active presence on social media

Social media has quickly become one of the most valuable marketing tools available to modern businesses. When used correctly, social media allows businesses to build meaningful relationships with their audience, advertise their products globally, and increase sales and profits. All businesses should be taking advantage of social media as a way to build brand awareness and generate more traffic to their site. For your social media marketing to be effective, you must maintain an active presence on social media platforms and respond to your customers promptly. Make sure you do thorough market research on your audience and post content that they will find interesting and informative. Research shows that visual content tends to be far more effective on social sites such as Facebook and Twitter. You should therefore try to make your posts more engaging by using visual content. There are various animation studios in Texas that can provide you with quality visual content, including video animation, explainer videos, and 3D graphics.

2. Create a company blog

Starting a company blog is one of the most effective ways to increase traffic to your website. This is because a blog gives users a reason to visit your site regularly. Posting quality blogs and articles will also encourage other reputable companies in your industry to share your content and include links to your site. This will help to build organic traffic and enhance your overall brand image. For your blog to be effective, you must post quality content that is accurate and relevant to your audience. You also need to be consistent and post regularly so that your audience knows when to expect new content. Luckily, setting up a company blog is relatively easy with the help of sites such as WordPress, and there are plenty of useful guides on how to start a successful business blog.

3. Make your site user-friendly

As previously mentioned, shopping trends have changed over the years, and many consumers now make purchases online instead of going into stores. For that reason, all companies must have a quality website that is user-friendly and optimized in order to facilitate online purchases via smart devices. If your website is not user-friendly, then you are likely to experience a high bounceback rate and lose sales through your site. Luckily, you can easily make your site more user-friendly by increasing your page speed, improving your page layout, and making your site mobile-responsive.

Summary

In the digital era, all modern businesses need to have a quality website that is responsive and user-friendly. Fortunately, there are various ways in which you can enhance your website and increase traffic and conversions. Try the above strategies to boost organic traffic to your site, improve online sales, and increase your revenue potential.

Social media is one of the most effective tools you can have in your marketing repertoire. It boasts a global audience of daily users, allowing you to potentially reach an endless stream of potential customers with the right content. Best of all, it can be effectively utilized free of charge.

However, a lot of preparation and work is required before your business can start benefitting from social media.

The above sentence is particularly pertinent in the year 2020. More outlets than ever are on social media, firing out daily posts in the hope of striking viral gold. Due to the growth in competition, it’s increasingly difficult to stand out from the crowd.

If you are struggling to build your presence on the likes of Twitter and Facebook, this guide is here to provide assistance. Here’s how you can begin to market your business with social media successfully.

Understand your audience

The process all begins by analyzing your audience. What content do they desire? What will generate comments, likes, and shares?

It’s important to have a central focus on your target market. Getting engagements from other users helps to spread the word, but the goal is to take your social media followers and turn them into customers. That’s why the content needs to appeal to your audience.

To do this, opting to create a buyer persona can be especially beneficial. This way, you can craft personalized content that is ideal for your target market.

Furthermore, it can pay off to take a closer look at the competition. See what type of content they are creating on social media. What are they doing right? What’s missing the mark? Along with getting a clear picture of the type of content to use, it also helps you to understand what targets are realistic with your social media campaign.  

Decide on your social media platforms

When someone says ‘social media,’ your mind will likely focus on the big three – Facebook, Twitter, and Instagram. Yet social media comprises many, many different outlets. Plus, if the demise of Myspace has shown the world anything, it’s that the popularity of a platform can come and go in an instant.

As for picking a social media platform, there is no right or wrong answer. With that said, certain options will work better in certain situations. For instance, visual imagery is ideal for Instagram. The same can also be said for Snapchat, which doubles up as a top choice for a younger demographic.

When picking a platform, consider the following picks:

• Facebook
• Twitter
• Instagram
• LinkedIn
• YouTube
• Snapchat
• Reddit
• Pinterest

While it can be tempting to go with all of the above options, it is recommended to only go with two or three platforms. By doing this, you’re not spreading your resources too far, and you can focus on – and master – your chosen social media choices.

Create high-quality content

It goes without saying, admittedly, but you need to place an emphasis on producing high-quality digital content for your social media. Although this is easy to understand, it is hard to achieve.

Thankfully, the opportunities are virtually endless when creating content. Rather than sticking with standard text posts, consider the following ideas:

• Video content: Visual content is king when it comes to grabbing the attention of social media users. If people are quickly scrolling through their social media feeds, they can easily skip past a text-based post without even realizing it. A video, however, will get people to stop in their tracks and see what is about to play. Of course, the actual content needs to keep people watching and get sharing, so focus on producing videos that are informative, engaging, and free from fluff.
• Eye-catching images: In the same manner as video content, imagery is a great method for catching the eye of social media users. While this can simply be a quality snap of a product you offer, also think about producing striking graphic designs and infographics.
• Go live: According to research about video content on Facebook, users spend three times longer watching live videos compared to those prerecorded. This can often be attributed to the personal connection established with video. Although if you are to utilize live video, don’t go into it randomly. Have some sort of plan, whether this is a demonstration or Q&A session.
• Follow the trends: Creating content ahead of time is a wise strategy to take. Yet you should also be willing to follow the latest trends and implement this into your social media plan. People will be actively searching about trending topics, meaning your business could be in front of many new potential customers as a result.
• Make memes: Okay, it might not seem like the basis for high-quality content. However, memes can spread like wildfire if you get the right mix of humor and relevancy. Plus, to get it right, you will require quick-thinking and a healthy dose of creativity.

If you require any further inspiration, take a look at what others are doing with their social media strategies. Don’t simply focus on competitors – see what large brands are producing to go viral.

Manage your digital assets

When you have so much digital content flying around, it’s imperative you have a strong management system in place. This is where Digital Asset Management (DAM) comes into play.

It’s fair to say the benefits of DAM are numerous. You can keep all of your digital assets stored in one place, ready to use whenever needed. This is particularly useful for social media, which requires plenty of careful planning where you schedule your content ahead of time.

Evaluate the statistics

Once you have begun with your social media campaign, this is only the beginning. You need to keep a close eye on the results produced by your posts. What content is producing results? What’s struggling to gain any sort of engagement?

By analyzing the statistics, you can continually refine your social media content. Plus, with the way the world can change instantly, you need to keep watch on any significant trend shifts that affect your business.

Looking for your next career move overseas? Southeast Asia is abundant with job opportunities for those preparing to work in this location, whether temporarily while traveling or on a full-time relocation basis. Southeast Asia is a popular destination for tourists and workers alike, with plenty of opportunities, rewarding experiences, and prosperous career choices.

There are many things you will need to think about when considering a career move to Southeast Asia, and an important checklist you should follow when preparing.

Consider Your Location Carefully

It may be that you are open to any Southeast Asian country, or you may prefer to hone in on one specific region and dedicate your time and work to one area. Countries such as Singapore and Thailand are very popular destinations. For example, if your work is concentrating on the IT sector, Singapore, in particular, may present more job opportunities for you. However, remember that more opportunities inevitably mean more competition, so be prepared for that.

Check Specialized Recruitment Companies

With recruitment assistance by your side during this time of job hunting, you will make it a lot easier. This is because they have extensive knowledge of the location and the jobs on offer. They can even have specialist knowledge in your particular skill area, which will ensure that you are being informed of the right job opportunities available. For example, if you are searching for a job in the IT sector, enlisting the help of a local recruitment company will ensure you find the opportunities which suit you best. Therefore, if you are starting a job search in Bangkok, get in touch with local recruitment experts to see how they can improve your chances of succeeding in the IT sector. You will be certain to receive professional advice from recruiters in your chosen Southeast Asia location.

Think About the Job You Would Like to Do

It may be that you have transferrable and professional skills you would like to bring to the Asian job market. This could be in the realm of business or digital skills that are easily transferable. Working in Southeast Asia could see you taking on an overseas business contract, a freelance position, or working remotely for certain areas of business.

If your job-seeking leaves you looking for a more casual or seasonal role, there are many jobs you can consider in order to learn valuable skills and spend time during a trip earning money and helping others.

This could be:

• A teaching position, such as teaching English
• Seasonal tourism positions, like diving or swimming instructors
• Writing or blogging, particularly in the realms of the travel market if you are visiting Asia from a travel writer point of view
• Photographer
• Tour guide
• Website design
• Translation services
• Consider the Skills You Can Offer

A lot of overseas positions are based on urgent needs or important roles. This means that you’re more likely to stand a higher chance in the job market if you have relevant skills and experience, and can easily show that you do with your job history. Certain jobs may offer you an opportunity without experience or the possibility of learning on the job, but if you’re hoping to go into a top position, you’re going to need the relevant skills.

If you’re serious about moving into a certain job market in Southeast Asia, you may wish to research which skills and experience are needed, and then look to gain these before you actually relocate or apply for jobs in your chosen destination.

Understand the Way of Life

Relocating to work isn’t just about the job market; it’s also about a complete lifestyle change and learning how to best communicate with the natives and locals, which you will undoubtedly meet through your employment. You need to be sure that you also feel confident and comfortable with the etiquette and way of life of your chosen place to work and live.

You should also take the time to understand workplace etiquette in your chosen field, especially if it is different from the workplace environment you are used to.

Check Your Visa and Insurance Requirements

Depending on the country you are moving to or traveling from, you may need a visa to initially enter your chosen country. Furthermore, you may then need a working visa for a set length of time depending on how long your employment will last, or how long you intend it to last for.

You also need to be sure to take out relevant insurance, which will not only cover your trip but be applicable to the field of work you’re going into. For this, you need to analyze the risks involved with your chosen area of work, as certain job roles may require higher insurance policies.

Find Your Perfect Job Role in Southeast Asia

Considering any country in Southeast Asia for your next job opportunity is a rewarding endeavor. There is a wealth of job opportunities to be found in this location, whether you’re a seasoned businessman, an entrepreneur, or a traveler looking for a way to fund their adventures. Be sure to understand the steps to take before entering this particular job market, so you can be better prepared and stand more of a chance of job success.

One of the most important jobs for a business owner to do is to determine exactly where any money is to be spent. Saving money where possible is important, but sometimes it is even more important to spend, as long as you are spending in the right place on the right things. This is why any business owner needs a good financial plan in place before you even start – knowing how much you are going to need in terms of financing will allow you to be much more successful and not stall partway through your first few months. Here are some useful tips on where to spend your money in order to get the most out of whatever budget you may have. 

Your Marketing

Without marketing you will essentially have no business, so of course you will need to spend money on getting this right – your marketing is what puts your products, services, and entire business in front of those who are most likely to buy from you, so clearly if you don’t put enough money into your marketing efforts, not enough people are going to know you exist.

It is possible to market your business with very little money, and using social media is one way to do this. However, the bigger your marketing budget is, the better the results will be, and you will begin to see a return on your investment more quickly too.

Your Security

If you were attacked by a cybercriminal and your customers’ data was stolen or lost entirely, how would you continue your business? If your network was infected with a virus and you were unable to retrieve important information, would you be able to carry on? What about your reputation? If you were open to a cyberattack, would you lose everything you had worked so hard to achieve?

A security breach like this in your business could be the end of everything, and it would certainly make customers think twice before providing you with any more information about themselves. Therefore, investing in good cybersecurity is an excellent plan. Because not everyone is an expert in this field, your first task should be to discuss your security options with professional IT companies in Birmingham so that you can discover just what it is you are going to need. You’ll also know that the software is being installed correctly and can be maintained properly.

Your Website

A business that doesn’t have a website will always be looked at with suspicion – potential customers might not think you are going to be around for a long time, and they will wonder why, in this day and age when it is so easy to set up a website, you don’t have one. Trust will be an issue, and you need trust to ensure you make sales.

Websites don’t have to cost a lot of money, and you can design yours by yourself if you prefer. Whatever way you go about it, and whatever you have to spend on it, creating and maintaining a website is crucial if you want to succeed. Your website is like a store window, offering an insight into who you are and what you do – it might even be a source of income if you have an online store too. So, getting your website looking right is essential.

In today’s increasingly innovative and evolving society, it has never been more crucial for businesses to embrace new trends and utilize the latest technologies to transform their brand from ordinary to extraordinary.

Digital animation is the perfect example of how businesses can boost their brand image and improve their customer experience with the implementation of just one highly effective and state of the art technology.

Interested to know how else digital animation can be used to revolutionize your business?

From improving upon your existing business operations, to enhancing your digital marketing strategy, to improving your user experience, keep reading to discover how digital animation can, and will, transform your brand in 2020 and beyond.

To improve your business operations

At the core of every business is how it operates, with the choices that you make as a company having the ability to either save or cost you money. Digital animations are a great idea for brands who are looking for an affordable way to make a big impact on their business.

When you choose an animation and design studio such as wearefrantic.com to create digital animations for your business, you can rest assured that the process will be quick, easy and relatively low cost in comparison to shooting a live video.

Plus, digital animations have the added benefit of not becoming dated as quickly as other types of videos so they will be relevant for longer.

To boost your brand image

Digital animations can be incredibly innovative and exciting, meaning that your brand will also appear more cutting-edge if you choose this type of design for your business.

CG animations, motion videos and virtual reality can all help to improve your branding and show that you are up to date with the latest technologies.

To enhance your digital marketing strategy

Video content is becoming increasingly popular with 87% of marketers using video as a marketing tool, so as a brand you need to ensure that you are posting consistent, relevant and most importantly, original content.

Digital animation can be used to create stimulating social videos that will engage and interact with your target audience. Plus, social videos that use digital animation are much more shareable meaning that they can dramatically increase brand awareness.

To launch new products or services

Branded digital animation films are a great way to effectively launch a new product or service, offering a unique way to attract existing and new customers to your website.

You can also take advantage of animated product videos to showcase the specific features of your new product, utilizing CG modelling to enhance user experience and to create a buzz ahead of your product launch.  

To boost conversion rates

As well as having the ability to engage with potential customers, digital animations are also able to inspire them to make purchases. In fact, statistics reveal that having an animated video on your landing page can increase your conversion rate by a massive 86%.

Plus, digital animation can successfully market any type of product or service, meaning that all businesses can take advantage of this highly effective and engaging way of interacting with users.

So, if you are looking to stand out from the competition in 2020, you should definitely consider looking into digital animation for your next TV commercial, brand film, explainer video or social media content.

What have you got to lose?

Lots of people think that meetings are a waste of time, but this isn’t always the case. Sure, many meetings take too long, and often, nothing is accomplished, but it is possible to make your meetings more productive and useful.

All you need to do is make a few small tweaks, and you will notice that both you and your employees get more out of every single meeting.

Here are four ways you can make business meetings more engaging.

Ask Employees What They Want Meetings To Look Like

One of the best ways to improve meetings for everyone is by asking your employees what they want meetings to look like. After all, the main goal for most meetings is for employees to learn and collaborate, so it is essential to have a meeting format that the employees enjoy.

So take the time to speak to employees and see if they have any suggestions for future meetings. For instance, some employees may think that the meetings are too long, so you could only host 30-minute meetings going forward (just make sure to bullet point everything beforehand so you don’t miss anything). This will also show employees that you value them and listen to them, which means they are more likely to feel motivated and productive.

Do you want to do this? If so, consider using a free survey website to create a survey that can be sent to all employees. There are lots of free sites to choose from, including Google forms, which is ideal for employees who use Gmail.

Consider Meeting In New Spaces

Break up the normal routine by meeting employees in new spaces, such as a coffee shop. This will make the meeting more exciting, and it helps to stop your employees from feeling like they are stuck in a rut. You could even host meetings outside, as research has found that people are more productive and creative when they are near nature – just make sure to choose a day when the weather is warm and mild!

Use Visuals To Make The Meeting More Interesting

Do you find that your employees struggle to stay focused during meetings? If so, consider gaining help from Interactive Solutions, who can provide audio visuals to keep employees on track. This is a great way to make meetings more engaging, and research has also found that photos and videos help people to retain information better. So if you plan on discussing something complex or difficult, it could be useful to embrace some audio visuals.

Show Appreciation To Employees

Finally, you should always take the time to thank employees for their work. A recent study found that over 80% of employees are motivated by appreciation from their bosses, so it is a very easy way to boost employee morale.

If you decide to do this, consider showing appreciation at the beginning of the meeting. This means that the meeting starts on a positive note, so everyone is more likely to engage with each other successfully.

SEO can be a daunting but necessary part of any business that wants to succeed in the digital arena. SEO can reap the most return on investment from any marketing initiative a business undertakes, largely due to the fact that it can be inexpensive to implement and can result in relevant traffic for years to come. Unlike pay per click, your business won’t incur a fee every time a customer clicks on your Google search result.

What are Your Customers Searching For?

This is the first building block towards creating a successful SEO campaign and will establish the all-important keywords that you will need to use. There are a whole host of tools available to help you establish what your customers are searching for and what’s trending — including Google Trends and Google AdWords Keyword Planner.

The great thing about Google AdWords is that it costs you nothing and will provide you with details on volume for certain keywords (i.e. how often that keyword is searched) as well as the competition for that word (how many other people or businesses are trying to rank for that word).

Have a Look at the Competition

Have a look at where your main competitors are ranking and who is ranking highest for the keywords that you have identified. Understanding how your competition is performing can provide you with some valuable insights and help you put a strategy together to outperform their web presence.

Optimize Your Pages for Search Engines

You need to create a website that is well structured and provides a positive user experience for your customers. Your website should be easy to navigate, and the content well laid out and simple to consume. The more relevant information you have on your website that relates to the keyword you are trying to rank for, the more likely you are to appear in searches for that term.

Also, make sure you adhere to Googles advice on URLs: ‘A site’s URL structure should be as simple as possible. Consider organizing your content so that URLs are constructed logically and in a manner that is most intelligible to humans (when possible, readable words rather than long ID numbers).’

Make Sure Your Website is Accessible to Both Bots and Humans

There are some basic steps that you can take to satisfy both the bots and humans that visit your site. Making sure your site loads quickly is essential, as is ensuring that your site is mobile friendly. Sitemaps are used by search engines to find your content and index new pages on your website faster.

Build Backlinks

There is clear evidence that backlinks are one of the most important factors when ranking on Google’s algorithm. This is a labor intensive process that will require significant resources unless you decide to outsource to an agency. Building backlinks should be done slowly and considerately using reputable sites and relevant content.

Avoid shoehorning keywords and links into articles and make sure that your content is of value. Guest blogging is one way of achieving this kind of link building and contrary to popular belief, Google does not discourage this practice as long as the articles are helpful and knowledgeable.