Month: November 2021

Get Noticed: How to Find the Best Affordable SEO Company for Your Needs

Choosing an affordable SEO company can be a challenge. The best option is not always the cheapest, and it’s hard to tell if you are getting what you pay for.

Most companies will only give you their price when they pitch their services to you, which makes finding an affordable solution difficult.

But don’t worry. Keep reading to get 5 proven tips that will help you find the right search engine optimization company for your needs.

1.) Do Your Homework

You may or may not have heard that before you go out and buy something, it’s smart to do some research first. The same principle applies to finding an affordable SEO company.

Before committing any money (a lot of money) to an SEO firm you should ask yourself if you are getting everything they promised, as you do in this product.

Most companies offer some sort of results guarantee so check out their track record. You can use review sites like Yelp! for this information as well as asking others for recommendations based on experience.

If possible attend one of their seminars or read one of their blogs. It is very important to get a true feel of who they are based on what you experience in person, not just the presentations given on the internet.

2.) Foundations are Key

Once you have decided on a few companies that do fit your needs it’s time to eliminate the rest! A good way to do this is to ask for referrals – if they don’t give them then move on.

Don’t settle for someone who won’t vouch for their own company. Also, see if they’re active in the local area and check with experts in your field whether or not they even work there at all.

A quick web search will help you find out how many years their company has been running with great results.

3.) Budget is Important, but So are Results

Now you have the perfect list of companies to choose from it’s time to narrow them down according to your budget. You’ve already done your homework now it’s time for an interview – if they don’t want that then eliminate them right away!

Ask questions about their services and what type of results they can produce. Find out how long they have been in business so you know whether or not the results are legitimate.

Don’t be afraid to ask about prices either! You should expect an average within a reasonable range so if someone is too cheap be weary, likewise with overpriced companies.

Hopefully, though there are plenty of options left on which to base your research concerning SEO.

4.) Check for Reputation and Active Involvement in the Community

Once you have made your final list, it’s time to check out how they are perceived by others. There are lots of free tools online that offer this service so decide which ones are best to use for this purpose.

Even without looking at the figures, see if you can find any kind of news stories or other evidence showing recent activities on their part. This will be a plus because it shows they are still operating and providing good services.

Want More Help Finding an Affordable SEO Company?

We hope this post has been helpful in exploring the many possibilities of finding a great affordable SEO company. If you’d like to learn more about what is an SEO company, the benefits of hiring an SEO company, and much more, please visit our blog!

3 tips for public sector marketing

If you are trying to market in the public sector, then you will know that it is far more complex and intense than conventional business marketing.

This is because you are not just trying to appeal to the public; you are accountable to them too. This narrows your options when it comes to marketing, forcing you to tread a tricky line between building a distinct brand identity and appealing to a diverse audience. 

However, this is not to say that it is impossible to market in the public sector – far from it. When individuals and organizations master the ability to communicate with their audience in the public sector, they don’t just win the approval of the people they are aiming to serve but steal a huge march on any competitors they might have. 

The best news is that communicating successfully in the public sector is not about spinning PR statements, distancing yourself from your audience, or having to outright avoid the truth. On the contrary, in an age where that is prevalent in the public eye, maintaining your integrity, honesty, and independence is the most powerful approach of all.

Here are three tips for public sector marketing:

Work with a specialist digital marketing agency

The first piece of advice you should consider is that consulting with a specialist is not a cynical move but a constructive step towards a more effective communications strategy.

 

Marketing in the digital age is fast–moving, and it can be difficult to keep up with what works and what doesn’t – even for professional marketers. 

This is especially true in the public sector, where social channels ebb in and out of fashion, and it can be tricky to know where to position yourself or the organization you are representing.

Therefore, don’t be afraid to reach out to a digital marketing agency that specializes in marketing and communications for the public sector.

Keep your message as pure as possible

If there is one approach to take when it comes to all marketing (but especially in the public sector), it is that you shouldn’t be afraid to be yourself.

This is not to say that you should share all your intimate details or try to be more candid than is appropriate, but honesty is and always has been the most persuasive marketing principle. 

It is easy to fall into the trap of creating a specific image far removed from your true character or forcing your organization into a tight PR box that you can’t wriggle out of. 

Unfortunately, your audience has a keen nose for authenticity, and if they sense you are not being entirely honest or speaking your true feelings about a public matter, then they will cease to follow or respect you.

Therefore, keep your message as pure as possible by being yourself, embracing your unique personality (even organizations have a persona of sorts), and avoiding any bandwagons.

Stick to a single place online if possible

It is best to keep your public sector communications strategy as simple as possible. It needs to be easy to manage, and your audience needs to know where they can find you. 

While you might imagine pleasing everyone by being on every social media channel is a good idea, it will only make you look needy and unfocused. 

Instead, focus on a single channel if possible, and focus your attention purely on that. It will increase your follower count and make it easier for you to cultivate a strong line of communication.