February 2015 – Hitsteps

Realtime Campaign Funnel Conversion Tracking

Advertisement in popular networks such as Facebook Ads, Bing Ads as well as our beloved Google Adwords isn’t cheap! So you are spending a lot of money on advertisement with different keywords or in different networks, How do you manage and optimize the outcome?

We have provided campaign tracking, which allow you to know which of your keywords are getting best outcome among different ad networks. You can use this campaign tracking for everything else, but now we are going to have a look at it from Advertisement point of view.

Fortunately, All ad networks have a decent campaign Conversion tracking built-in. However, I can be very time consuming to open them all separately and have a look at figures and trying to find out what is actually going on! Some ad networks don’t even have Conversion tracking.

In Hitsteps, You can define your desired Goals pages. Set a default goal value (or you can modify goal value in real-time using javascript) and then connect that Goal to a Campaign landing page, It is that simple!

Once you have configured it, you can monitor all of your campaigns in real time.

It doesn’t end there, you can see list of visitors who just landed on your campaign, but never made it to goal page. You can also see list of visitors who successfully made it to goal page.

It allows you to see list of your campaigns returns on investments (ROI) all in one page.

Google Adwords and most other ads networks, doesn’t provide it real-time, but we do it in real-time. It can be very addictive, we have warned you!

Get your hitsteps account and start figuring out what is really happening with your ads!

How flexible is hitsteps web analytics? Unleash power of The Labels

Old days, web analytics were very simple. If they show your daily pageviews and number of visitors, you would be satisfied. But nowadays, those are called web statistics. so what is web analytics actually? Web analytics process your visitors information and give you more detailed information from exact same data. We now calculate bounce rate, we track clicks to generate heat maps, we track every single page views to make a detailed visitor browsing history in your website and keep them all in visitor’s profile.

Each web analytics service, have a certain major features point, what if you need something that is not there?

It is why we have introduced “Labels”, You can access labels in your dashboard menu, but lets have a look at what is that exactly?

Labels basic function is to add a customized colored label for each profile. so, to make it searchable, and to make it easy to understand. but in same time, it also analyze each labels separately.

As a result, for example, you can have hitsteps track everyone who visit your product checkout page, add a label to visitor profile with your defined name or color, and generate graphs for that label and notify you when this label is triggered via Email, Google Hangout and Desktop Notification.

There are many filters that we cover for labels. You can trigger it based on following values: IP Address, Visitor name, keyword searched, first referer, referer, first URL visited, URL visited, Page title visited, Browser, OS, Country, Region, City, Tag, Screen Width, Screen Height, Language, Java and Flash. These values can be mixed together!

So, you can define it in a way if a visitor from USA, who his first referer was from google adsense visit checkout page from product listing page, trigger the label and notify you. You will have the graph driven for it, and you get notification, with with help of our live visitor chat feature, you might make use of this trigger and contact your customer and seal the deal!

Top 10 WordPress Plugins for every WordPress sites

There are thousands of plugins to install for WordPress platform, making it a hard decision to decide which plugin is really a must-have. We have analyzed and ran a survey on our customers and publishing list of plugins that every website running WordPress must have.

1. Hitsteps Ultimate Web Analytics

Since our base of survey was our own users, so obviously they all mentioned they cannot run a website without Hitsteps, we second that! It pack most important web analytics features in a simple and unified user interface, allowing you to see list of online visitors, click on them and see pages they see in your website, see click heatmaps and even start a chat with your visitors.

2. WordPress SEO by Yoast

WordPress out of the box is already quite a good platform for SEO but that doesn’t mean you can’t improve it further! Improve your WordPress SEO, Write better content and have a fully optimized WordPress site using Yoast’s WordPress SEO plugin.

3. Visual Composer

Visual Composer is Commercial Drag and Drop Frontend and Backend Page Builder Plugin for WordPress. You will be able to take full control over your WordPress site, build any layout you can imagine – no programming knowledge required. Moreover, now you can choose either work on a backend or move your page building process to frontend and instantly see changes you make.

4. AddThis

Traditionally known as the “sharing tool”, AddThis has taken website tools to the next level through the creation of recommended content and conversion tools while also streamlining and evolving their suite of social tools, including sharing and following buttons. AddThis provides the best sharing, social, recommended content, and conversion tools to help you make your website smarter.

5. WP Super Cache

This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. A very fast caching engine for WordPress that produces static html files.

6. WordPress Backup to Dropbox

WordPress Backup to Dropbox has been created to give you peace of mind that your blog is backed up on a regular basis. Just choose a day, time and how often you wish your backup to be performed and kick back and wait for your websites files and a SQL dump of its database to be dropped in your Dropbox! Keep your valuable WordPress website, its media and database backed up to Dropbox in minutes with this sleek, easy to use plugin.

7. Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally it notifies all major search engines every time you create a post about the new content.

8. Contact Form 7

Contact Form 7 can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering and so on. It is not just another contact form plugin!

9. Wordfence Security

Wordfence starts by checking if your site is already infected. Wordfence do a deep server-side scan of your source code comparing it to the Official WordPress repository for core, themes and plugins. Then Wordfence secures your site and makes it up to 50 times faster.

10. TinyMCE Advanced

This plugin will let you add, remove and arrange the buttons that are shown on the Visual Editor toolbar. It includes 15 plugins for TinyMCE that are automatically enabled or disabled depending on what buttons are chosen. .