Knowing your customers is one of the fundamental principles of marketing. For your efforts to be effective you need to know about your customers behaviour. If you are selling online then you will also need to know about how they react and engage with your online advertising and website.
One of the ways you can gather this information is by using an analytics tool. A good analytics tool will allow you to see your website in a way you’ve never seen it before. You will be able to understand how customers got to your site, what they did when they got there and what factors influenced them in making a purchase.
Top Website Analytics Insights
For websites in particular, it’s very important to be able to understand how your customers are behaving online. Where in a physical retail location you can see issues like when queues build up and when customers can’t find products. This kind of insight isn’t available online without the use of an analytics tool. Some of the most useful website metrics are covered off below.
Where Your Users Came From
People will find you website in a mixture of different ways. They may come through a search engine or they may come to your website directly. Knowing this is crucial because it will help you to identify which marketing channels are most effective and which are the best at converting. A tool like digivante.com will even be able to tell you which type of website browser is giving you a better conversion rate.
Time Spent on a Page
As well as driving users to your website you want to know that when they get there you are providing them with the information they want. Looking at a metric like time spent on a page can be beneficial because it can help you to identify weak or irrelevant content on your website. It can also be a sign that you are attracting the wrong website visitors.
New Website Visitors
Being able to see the percentage of new visitors to your website is hugely beneficial because without new users, you will have issues with making sales. If you keep getting the same repeat visitors to you site then you may have a problem with your marketing in that you are not attracting new customers to your site. A returning user metric on your dashboard will help you to identify where marketing budget needs to be spent to be the most effective.
Data Driven Insights
In any retail environment be it online or in store, the customer is king. You therefore must be able to collect and utilize customer insights effectively so that you can grow your businesses successfully. Using an analytics tool in your business is one way to ensure that you are keeping the customer at the forefront of decision making. Providing them with a great customer experience will keep them coming back and will help you to win new business.
