Category: General

Since we have launched Hitsteps Shopify App last week, we have applied many minor changes to perfect it.

It is a deal breaker for your business and make you be able to understand your visitors in deeper depth.

Here is how to install Histeps Web Analytics on your Shopify:

1. Open Hitsteps App in Shopify here.
   
2. Click on Get to get the app for your store.-
3. If Shopify Asked you to enter your shop info, enter it. Otherwise go to next step.
4. Shopify need to ask for Install confirmation. Please Install hitsteps shopify analytics.
5. You’ll need to create your Hitsteps account (or login if you already have an account in hitsteps) Just fill up the form.
6. Enjoy looking at flow of your visitors in your newly created hitsteps analytics dashboard.

When basic web pages started appearing decades ago, there was not many websites. There was not any way to track visitors of a website, and there was absolutely not enough data and technology about IP Address location and User-Agent and other information of a visitor. Actually All websites were just texts!

As web advanced further, Images appeared and websites changed from basic text to programmed pages. This programmed pages could count number of visits each page have. It grow further and they started logging more information such as IP Address, time of visit, Referrals and URL of the page.

Many years goes by, but server-side programmed analytics options only cover that base area! they didn’t change a bit. Nowadays, some websites get more bot and scrappers visit their website than a human do, and guess what? this ancient loggers track those bots and rendering a useless analytics data (to name, AWStats)

When WordPress appeared, there was many good options available, some provided a basic counter, some provided better Interface to understand data and some went further and mix all this data together to get something out of it, yet, it was not complete! They all miss some information, none of options were complete and all of them were tracking those spiders and bots!
Yes, even Google Analytics track those spammers and bots and yet, it is not even a real time analytics.

That’s why we created hitsteps analytics. we log all of this data, remove those who are appeared in daily list of spammers, bots and scrappers, analyze those data and provide you webmasters with real time data of what happening at your website at a very detailed visitor level, including heatmaps for clicks and integrating a live chat system to it, so that you can follow each of your visitors steps in your website and guide them by typing to them and receiving response back!

We packaged extract all possible data from a single hit! and provide them to you in a clean and easy to use interface, which is not confusing! You don’t need to go and follow long wizards to just generate a report showing you popular pages of your website! you just click on Popular pages and you can see number of hits each page get.

You post an article and instantly, you can see how visitors are responding to this article. It can be addictive, don’t complain we didn’t tell you!

You can install Hitsteps Ultimate Analytics WordPress Plugin and follow registration steps to get it activated and running in no time. get it now, it is free!

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Advertisement in popular networks such as Facebook Ads, Bing Ads as well as our beloved Google Adwords isn’t cheap! So you are spending a lot of money on advertisement with different keywords or in different networks, How do you manage and optimize the outcome?

We have provided campaign tracking, which allow you to know which of your keywords are getting best outcome among different ad networks. You can use this campaign tracking for everything else, but now we are going to have a look at it from Advertisement point of view.

Fortunately, All ad networks have a decent campaign Conversion tracking built-in. However, I can be very time consuming to open them all separately and have a look at figures and trying to find out what is actually going on! Some ad networks don’t even have Conversion tracking.

In Hitsteps, You can define your desired Goals pages. Set a default goal value (or you can modify goal value in real-time using javascript) and then connect that Goal to a Campaign landing page, It is that simple!

Once you have configured it, you can monitor all of your campaigns in real time.

It doesn’t end there, you can see list of visitors who just landed on your campaign, but never made it to goal page. You can also see list of visitors who successfully made it to goal page.

It allows you to see list of your campaigns returns on investments (ROI) all in one page.

Google Adwords and most other ads networks, doesn’t provide it real-time, but we do it in real-time. It can be very addictive, we have warned you!

Get your hitsteps account and start figuring out what is really happening with your ads!

Old days, web analytics were very simple. If they show your daily pageviews and number of visitors, you would be satisfied. But nowadays, those are called web statistics. so what is web analytics actually? Web analytics process your visitors information and give you more detailed information from exact same data. We now calculate bounce rate, we track clicks to generate heat maps, we track every single page views to make a detailed visitor browsing history in your website and keep them all in visitor’s profile.

Each web analytics service, have a certain major features point, what if you need something that is not there?

It is why we have introduced “Labels”, You can access labels in your dashboard menu, but lets have a look at what is that exactly?

Labels basic function is to add a customized colored label for each profile. so, to make it searchable, and to make it easy to understand. but in same time, it also analyze each labels separately.

As a result, for example, you can have hitsteps track everyone who visit your product checkout page, add a label to visitor profile with your defined name or color, and generate graphs for that label and notify you when this label is triggered via Email, Google Hangout and Desktop Notification.

There are many filters that we cover for labels. You can trigger it based on following values: IP Address, Visitor name, keyword searched, first referer, referer, first URL visited, URL visited, Page title visited, Browser, OS, Country, Region, City, Tag, Screen Width, Screen Height, Language, Java and Flash. These values can be mixed together!

So, you can define it in a way if a visitor from USA, who his first referer was from google adsense visit checkout page from product listing page, trigger the label and notify you. You will have the graph driven for it, and you get notification, with with help of our live visitor chat feature, you might make use of this trigger and contact your customer and seal the deal!

We all do campaigns from time to time, some might be successful and some might feel like waste of resources. Question is, how to get most out of every campaign we run?

To answer this question, we need to study our current customer base. What make them use our service/product? More importantly, what problem are we solving?
It must be main focus, if you have no idea what your customers are looking for, then stop right now and use services like SurveyMonkey to ask this question from your customers. Make them engage with your survey by offering something of value once they fill up the survey form.

Once you know your customer base, now it’s time to analyze your campaign source. Is your campaign targeting your existing customers? Then you already know what they are looking for. Go ahead and get most of your result by offering them a new feature, discount or something they all are looking for.

Are you targeting new customers? Then you must go back and see what problem are you solving for your current loyal customers. New customers will most likely have those problems and you’ll be able to help them. Put focus on what you can solve for them.
Make it look big result yet easy to achieve. Make them want to try your product and see if it work for them.

Now, where to run this campaign? If you are targeting your current visitors, then of course, you can run campaign in a frame in your website or use services such as MailChimp to blast email to them (make sure they agree to receive promotional emails, nobody likes spam)

If you are going to tagger target new customers, where is better than Facebook ads?
You might say Google AdWords, but that depends on your competitor. Try your keywords in Google AdWords and see how much is price of your keywords to be appear in homepage.
If that’s very expensive, just forget about Google AdWords. Competition is very high and you’ll lose more than you earn. You might try Microsoft ads system as an alternative where there are less competitors and take it as your advantage.

But Facebook ensure that your ads will be seen, commented or shared among users, thus you’ll get more exposure. Make sure your target correct audience. Try to guess which interests are more likely to attracts your specified audience. Try to narrow down your audience, so that you get more quality exposure. You don’t want people who like vintage gadgets to see your high end product ads!
Try to run few ads and see which text attract more customers.

You’ll need a SEO optimized landing page to bring those users in. It must be as attractive as your homepage, and it must have very clear call to action button. Make sure keywords the is main problem for your users which you are solving, are bold and repeated over.
These way you get some chance to earn organic free clicks from Google and beat all those competitors who are paying expensive funds for their ads.

Lastly, you’ll need to track this incoming and existing visitors. You never can guess why your visitors are not converting unless you track their behavior and see in which step, visitors are dropping. Hitsteps offer real-time web analytics dashboard so that you can watch them as they switch pages, as well as campaign tracking so the you can see how many entered your landing page and went as far as registration page, as far as add to cart page and so on. Just sign up for your free account and put tracking code in each of your pages.

Now you are fully equipped for a campaign success. Run your ads, monitor your audience and pages where visitors are dropping, optimize those weak area, keep changing your ads until you get best outcome and lastly, don’t forget about interacting with comments people leave in your Facebook ads and posts.