The world of e-commerce is ever-changing thanks to the developments in technology. Therefore, business owners need to keep on top of the trends to ensure their online platform is a success. Regardless of whether your business is large or small scale, it’s crucial to keep on top of the key trends and advice to retain longevity in the business world, especially in such a competitive e-commerce market. In this guide, we’re going to take a look at some of the best tips for running an e-commerce store for your small business. Take a look below to find out more.
Have a mobile-friendly interface
Most of your customers are going to be accessing your website from a mobile device. Therefore, if your e-commerce store isn’t mobile-friendly, you have already met your first hurdle. User experience is essential in retaining your customers, and if they struggle to access what they’re looking for, they’re likely to move on and find a website that makes their shopping experience much more streamlined.
Hire an IT solutions company
There are times when your e-commerce store will endure technical difficulties, meaning your website could be inaccessible to customers for a period of time. This is not only inconvenient for uploading content and retrieving data but may also mean you could lose out on a large number of sales. Unless you are experienced in IT, it can be near enough impossible to know how to tackle technical difficulties, which is why you should have an IT solutions company such as Data Cube Systems on-hand to analyze the situation and get your e-commerce store back up and running.
Provide self-service
We live in a day and age where customers strive to find out information by carrying out Google searches. In most cases, they always find what they’re looking for. With this in mind, you should be including vital answers to questions that are likely to be asked within your e-commerce platform, without the customer having to resort to phoning customer service. This not only saves your customers time but also that of your employees. Some top tips you may like to take on board include:
Adding an FAQ page
In the early days of setting up your e-commerce store, you may find that customers are asking the same questions repeatedly. Therefore, it would be worth adding these questions and the relevant answers on an FAQ page. It may also be worth adding a search bar where customers can browse a question and find the answer they’re looking for quickly to prevent having to resort to direct contact with your team.
Develop a knowledge base document
It would be wise to produce a document of content that may come in useful for the customer to find out key information on the products and services you offer, as well as shipping and returns, etc. This will ensure that all the information they need is in one place rather than having to navigate their way around the site to find separate pieces of information.
