Month: September 2021

Do You Want Your Website to Be More Easily Navigable? Here’s What You Should Do

The average website user will supposedly stay on a site for a mere two seconds before they decide to leave, which can happen for various reasons. One reason why website visitors choose to leave is due to a slow-loading page. If a page doesn’t load in the time expected, your visitors can quickly go away, never to return. But there’s another factor that can influence a visitor’s decision to leave your site: navigability. Having a website that looks like a maze with confusing headers and icons and many images can be detrimental to visitor conversion. Fortunately, if you want your website to be more easily navigable, there are more than a few things you can do. It’s entirely possible to have a better website in terms of navigability, and with a few good changes, you can accomplish this. Here’s what you should do if you want your website to be more easily navigable.

 

  1. Create a hierarchy for your pages

As soon as visitors land on a page, their eye will likely land on a particular area, and this will give them the very first impression of your business or brand. It’s not voluntary – they will be attracted to one specific element naturally. But how does this affect the usability of your site? It’s simple – you have to make it convenient and easy for site visitors to identify what they see.

First off, try not to have too many images. Having myriad images on a homepage can distract visitors and make your page look confusing and overwhelming. Instead, come up with a hierarchy, and this hierarchy should show your users the essential parts or portions of your site. Place the vital elements in such a way that they become focal points. There are other factors besides this when it comes to hierarchy. Think carefully about sizes (the larger the size, the better), colours (bright and bold colours will get more attention), and contrast (different colours can emphasise various elements or draw attention away from other details).  Negative space is another factor that can impact hierarchy on your site pages, and it is equally essential to have negative space as well.

 

  1. Make your navigation more straightforward

Your site’s usability will be affected by how easy it is to navigate through it, and this is something that an expert in website design such as Expre knows very well. Therefore, focus on having simpler navigational features, which will result in a cleaner design and direct the visitors to specific landing pages so they can become conversions.

Determine how users take their journey through your site. How long does it take them to get from your site’s homepage to your checkout page? Assess the number of clicks they have to make. Many online shoppers can abandon a shopping cart not because of the price of a product – but because of navigation! But even if you aren’t focused on selling, simpler navigation should still be your priority. For instance, if you have a blog, how long does it take visitors to get to your blog? Is it easy for users to search for a post? These are all related to your site’s navigation. With more straightforward navigation, visitors are more likely to stay – and convert.

What Your Business Can Do to Further Embrace the Digital Age

If you’re running a business, chances are that you’re already well aware of several ways in which being digital could or has already helped you. In fact, many of these online or digital elements are things that you would automatically choose over their manual counterparts, but there are still several ways in which going even further might provide you with benefits.

Trying to untangle your business from the internet is difficult. It’s where most potential customers would look to find information about you, and, as a result, it makes sense for you to have a voice on that platform so that you can talk back to them and have some measure of control over your image. So, looking for further ways to engage with the digital age could garner you further advantages.

Reinvent Your Image


You might have thought long ago about jumping on the digital bandwagon, and so you might already have a website which you were then happy to simply leave as your base of online operations. However, times change, and you must keep up with them. Customers can spot an older website, and it’s not usually something that they usually react well to. So, taking this opportunity to overhaul your website and bring in a whole new look and interface will allow you to convey your newly updated information with clarity and show that you aren’t content to be left behind.

While taking the time to upgrade your website, you might also decide that now is the moment to branch out even further. Developing an app for your business can mean that your customers can have a greater ease of access to your services in their daily lives thanks to their smartphones. Doing all of this by yourself can be difficult, even with your own team to work with. Instead, you might prefer to enlist the help of professionals such as those found at smartboost.ai, as you can then confidently begin to develop your ideal product in collaboration with those who can help you realize this idea.

See the Advantages of Working from Home


Offering your employees, the opportunity to work flexibly is something that many businesses have been faced with due to the circumstances brought about by the coronavirus pandemic. However, while some may simply view it as a means of coping with that unique scenario, others see that it has advantages and utility beyond that – leading them to incorporate it into their regular situation.

This doesn’t mean you have to eliminate the option of working from the office completely, but for your staff, knowing that they can work from a more comfortable and easier environment might help them feel happier about their roles. It might also mean that they feel you have their best interests at heart, leading them to respond better to you as an employer.

Digital technology can help you achieve this as well, thanks to cloud technology leading to easy collaboration and widespread access to digital devices and the internet, allowing any environment to become an office.